Österreich für dich
"Österreich für dich" is a newsletter for people who have recently moved to Austria. It explains politics, culture and everyday life in simple language, accessible to everyone who speaks German at B1 level. The new identity makes visible what the content promises: orientation without distance.
Context
The project already existed but lacked a visual identity that matched its attitude. A newsletter meant to enable participation. What was needed was a symbol that carried the message: "You are welcome to join the conversation."
Strategie & Prozess
The logo had to build trust while also being inviting. For an audience that often approaches institutions with caution, that distinction matters. Cultural neutrality was not optional – it was a prerequisite. The choice fell on a geometric mark that grows directly out of the wordmark and therefore carries no meaning that first needs to be explained.
Design & Outcome
The icon is a speech bubble reduced to its essentials, with an arrow pointing upward. The shape works across cultures. The word "dich" (you) is set in red and connects directly to the speech bubble. The wordmark thus already carries its core message within itself: "You get to have a say!"
